|Type||Private (Limited Liability)|
|Industry||Toys, Stationery, Foods, Licensing, Publication|
|Headquarters|| Dubai, UAE|
|Key People|| Manar Tarabichi, Chairman and CEO.|
Mohammed Tarabichi, Vice President and CFO.
NewBoy is a major distributor for branded toys in the Middle East. Headquartered in Dubai, UAE, the company's business lines include toys, stationery, textile, food, and publications. NewBoy is the exclusive owner of the famous doll brand Fulla. Fulla is thought to be the best-selling toy in the girls doll category throughout the Arab world. Fulla is the cultural adaptation of family values as reflected within the cultural norms throughout the region.